Top 10 Jewellers in India

🏆 Top 10 Jewellers in India – A Blend of Heritage & Modern Luxury

India’s love for jewellery is legendary. From intricate gold pieces to dazzling diamonds and vibrant gemstones, the country's jewellery scene reflects its cultural richness and evolving fashion. India's jewellery industry is a vibrant tapestry woven from centuries of tradition, craftsmanship, and innovation. From intricate temple jewellery to contemporary designs, the nation's jewellers offer a diverse array of options that cater to every taste and occasion. Here's a detailed look at the top 10 jewellers in India, renowned for their legacy, craftsmanship, and customer trust.

1. Tanishq

Website: https://www.tanishq.co.in/

Tanishq is more than just a jewellery brand—it's a symbol of trust, innovation, and Indian craftsmanship. A pioneer in redefining jewellery retail in India, Tanishq blends tradition with modernity to create designs that appeal to the diverse tastes of Indian customers. Whether it’s a simple gold chain or an opulent bridal set, Tanishq is a go-to destination for jewellery that captures the essence of Indian heritage with contemporary flair.

History and Legacy

Founded: 1994
Parent Company: Titan Company Limited (a TATA Group enterprise)
Headquarters: Bengaluru, Karnataka

Tanishq was launched by Titan Company, a part of the prestigious Tata Group, originally to support its watch-making business by creating a parallel market for precision manufacturing of gold. However, it quickly evolved into one of the most trusted jewellery brands in India.

In the early 90s, the Indian jewellery market was largely unorganized, with minimal transparency or standardization. Tanishq disrupted this market by introducing purity certification, transparent pricing, and modern retail showrooms, changing how Indians bought jewellery.

What Makes Tanishq Stand Out?

1. Uncompromising Purity and Quality

Tanishq was among the first Indian brands to offer 100% BIS-hallmarked gold jewellery. Their commitment to purity and transparency earned them immense customer trust. The brand also provides karatmeters in stores to test the purity of gold—an industry innovation at the time.

2. Bridal Collections That Celebrate India

Tanishq’s Rivaah collection is a celebration of Indian bridal jewellery. Designed to reflect the cultural heritage of different Indian communities, the Rivaah range is known for its authenticity and artistry, catering to brides from every corner of the country.

3. Contemporary Everyday Jewellery

The Ahalya and Mia by Tanishq sub-brands target younger customers and working professionals with minimal, elegant pieces perfect for daily wear. These collections feature lightweight gold, diamond, and gemstone jewellery with stylish, modern designs.

4. Sustainability and Ethical Sourcing

Tanishq places a strong emphasis on sustainability and ethical sourcing. The brand ensures conflict-free diamonds and follows responsible practices throughout its supply chain.

Retail Presence and Global Reach

Tanishq boasts over 400 retail stores across India and has expanded internationally to UAE, Qatar, USA, and Singapore. Its showrooms offer a luxurious and comfortable shopping experience, complete with personalized customer service, try-on facilities, and loyalty programs.

Their online store is also well-optimized, offering home trials, virtual try-ons, and secure purchases—helping the brand reach customers in both urban and remote locations.

Innovations and Technology

Tanishq continues to evolve with the times by incorporating technology into its design and customer service:

Digital Gold and Gold Exchange Programs
Augmented Reality (AR) try-on features for online shoppers
Customization tools for designing personalized jewellery

Celebrity and Cultural Influence

Tanishq is known for its tasteful advertising that often breaks societal norms and celebrates inclusivity and modern values. From second marriages and interfaith weddings to celebrating womanhood, Tanishq’s ad campaigns have often gone viral for their emotional storytelling and progressive messaging.

Popular Collections

Rivaah – Bridal Jewellery
Mia by Tanishq – Lightweight and modern designs
Aveer – Men’s Jewellery
Ekatvam – Symbolic, elegant pieces promoting unity
Utsaah – Inspired by Indian festivals and occasions

Awards and Recognition

Tanishq has consistently won numerous awards for excellence in retail, design innovation, and customer service, including:

Best Jewellery Brand in India (various years)
Retail Jeweller India Awards
Brand Trust Reports – consistently ranked among India’s most trusted brands

Conclusion

Tanishq is a perfect example of how a brand can preserve tradition while embracing change. From adorning brides on their special day to creating subtle pieces for everyday use, Tanishq has earned a place in the hearts of millions. Its unwavering commitment to purity, innovation, and customer satisfaction continues to make it a shining jewel in India's retail landscape.

2. Kalyan Jewellers

Website : https://www.kalyanjewellers.net/brands/

Kalyan Jewellers is one of India’s most trusted and recognizable jewellery brands. Known for its expansive showroom network, exquisite craftsmanship, and commitment to ethical business practices, Kalyan Jewellers has carved a unique space in the hearts of Indian families. Whether it’s a wedding, festival, or a small celebration, the brand is synonymous with authenticity and tradition wrapped in luxurious design.

Company Snapshot

Founded: 1993
Founder: T.S. Kalyanaraman
Headquarters: Thrissur, Kerala
Presence: Over 277 showrooms in India and the Middle East
Listed on: Bombay Stock Exchange (BSE) and National Stock Exchange (NSE)

Heritage and Evolution

Kalyan Jewellers started as a single store in Thrissur, Kerala—the cultural capital of the state known for its love for gold. T.S. Kalyanaraman, hailing from a business family with deep roots in textile and retail, ventured into jewellery with a focus on transparency and fair pricing—a stark contrast to the opaque practices prevalent in the industry at the time.

Over the years, the brand expanded rapidly, becoming a household name across India and in countries with a significant Indian diaspora, such as the UAE, Oman, Kuwait, and Qatar.

What Sets Kalyan Jewellers Apart

1. Purity and Certification

Kalyan has been a pioneer in promoting 100% BIS hallmarked gold and certified diamonds, offering customers peace of mind. Each product is accompanied by a detailed bill, clearly showing the weight, purity, and value.

2. Transparent Pricing

Through their “My Kalyan” initiative, they educate customers on the components of jewellery pricing—making charges, wastage, and taxes—so buyers make informed decisions.

3. Bridal Expertise: ‘Muhurat’ Collection

Kalyan’s Muhurat bridal collection is among the most popular in India. The brand offers region-specific designs to cater to the unique bridal jewellery traditions of Tamil Nadu, Kerala, Punjab, Gujarat, Maharashtra, and more.

4. Celebrity Endorsements

Kalyan has roped in a galaxy of stars as brand ambassadors including:

Amitabh Bachchan (National Brand Ambassador)
Aishwarya Rai Bachchan
Katrina Kaif, Nagarjuna, Prabhu Ganesan, Shivrajkumar, Manju Warrier, and others—representing different states and communities.

These endorsements underline Kalyan’s pan-Indian appeal.

Collections and Product Range

Kalyan offers a wide range of jewellery in:

Gold (22K & 24K)
Diamond
Platinum
Silver
Gemstone Jewellery

Notable collections include:

Tejasvi – Polki & Uncut Diamond Jewellery
Anokhi – Diamond Jewellery
Ziah – Contemporary Designs
Vedha – Heritage Temple Jewellery
Laya – Lightweight modern gold jewellery

They cater to every occasion—weddings, engagements, festivals like Diwali and Akshaya Tritiya, and even everyday wear.

Digital and Customer-Centric Innovations

Kalyan Jewellers has embraced the digital wave with:

Online shopping via kalyanjewellers.net
Gold rate alerts and video consultations
My Kalyan Centers, offering EMI options, gold schemes, and personalized service in smaller towns and rural areas

Their Gold Ownership Certificates and Lifetime Maintenance Promise also ensure long-term peace of mind for customers.

Awards and Recognition

Kalyan Jewellers has been honored with several awards over the years:

Retail Jeweller India Awards
Most Trusted Jewellery Brand (India Today Group)
Economic Times Best Brands
Brand Trust Report – consistently ranks among top jewellery brands

Social Responsibility

Kalyan is active in various CSR initiatives including:

Financial support for marriages of underprivileged women
Educational scholarships
Support for healthcare and disaster relief
Promoting responsible gold mining and ethical sourcing

Conclusion

Kalyan Jewellers represents the perfect blend of tradition, trust, and innovation. With a deep understanding of India’s cultural diversity and a steadfast commitment to customer satisfaction, the brand continues to shine across generations. Whether it's a timeless heirloom or a trendy modern design, Kalyan’s collections ensure that every moment is marked with something truly precious.

3. Malabar Gold & Diamonds

Website: https://www.malabargoldanddiamonds.com/

Malabar Gold & Diamonds is one of India’s most prestigious and beloved jewellery brands, with a legacy that spans over three decades. Known for its impeccable craftsmanship, wide range of jewellery, and transparent pricing, Malabar Gold & Diamonds has earned the trust of millions of customers around the world. Whether it’s a wedding, festival, or a special occasion, the brand’s offerings capture the essence of tradition, elegance, and sophistication.

Company Snapshot

Founded: 1993
Founders: M.P. Ahammed and family
Headquarters: Kozhikode, Kerala
Presence: Over 340 showrooms across 10 countries
Global Presence: India, UAE, Oman, Qatar, Kuwait, Bahrain, Saudi Arabia, Malaysia, Singapore, and the USA

The Story Behind Malabar Gold & Diamonds

Malabar Gold & Diamonds began its journey in 1993 in Kozhikode, Kerala, with a single showroom. The brand’s founder, M.P. Ahammed, envisioned creating a brand that would stand for authenticity, quality, and transparency in the jewellery industry. Drawing inspiration from the rich jewellery traditions of Kerala, he wanted to offer jewellery that could transcend regional boundaries while celebrating India’s deep-rooted cultural values.

From its humble beginnings, Malabar Gold & Diamonds quickly expanded across India and internationally, establishing a presence in key markets in the Middle East and Southeast Asia. Today, it is a global name, with showrooms in countries like the UAE, Qatar, and the US, making it one of the largest jewellery chains in the world.

What Makes Malabar Gold & Diamonds Unique?

1. Wide Range of Jewellery Collections

Malabar Gold & Diamonds offers an expansive selection of jewellery that caters to every occasion and preference. Whether it's intricate traditional designs for weddings, modern pieces for everyday wear, or high-end diamonds for special celebrations, the brand’s diverse collections include:

Gold Jewellery – Including traditional, fusion, and contemporary designs.
Diamond Jewellery – Elegant rings, necklaces, earrings, and bracelets crafted with superior quality diamonds.
Platinum Jewellery – For those seeking luxury and durability.
Silver Jewellery – Affordable yet stylish collections for daily wear.
Precious Stone Jewellery – Featuring sapphires, emeralds, rubies, and more.
Men’s Jewellery – Rings, bracelets, and chains tailored for the modern man.

2. International Designs with Indian Craftsmanship

While Malabar Gold & Diamonds offers a wide variety of international styles, it also remains deeply connected to India’s traditional craftsmanship. The brand showcases collections that reflect the rich history of Indian jewellery-making, from Kundan, Meenakari, and Temple Jewellery to Polki and Filigree designs. These pieces are intricately handcrafted by skilled artisans and often incorporate elements from Indian culture, such as the Mughal era or royal Rajputana styles.

3. Transparency in Pricing

Malabar Gold & Diamonds has revolutionized the jewellery shopping experience by offering clear, upfront pricing and 100% transparency. The brand guarantees fair pricing for its products, with the making charges, gold rates, and wastage clearly explained to customers. This level of transparency builds trust and confidence in buyers.

The brand also emphasizes the importance of certified diamonds and hallmarked gold, ensuring that customers receive the best quality, verified by international standards.

4. Ethical Sourcing and Sustainability

Malabar Gold & Diamonds is committed to ethical sourcing and sustainable practices. The company ensures that all its diamonds are conflict-free, following the guidelines of the Kimberley Process Certification Scheme, which aims to prevent the trade of conflict diamonds.

Additionally, Malabar has focused on sustainable practices in its manufacturing and sourcing of gold, reducing its carbon footprint and adhering to global sustainability standards.

5. Innovative Shopping Experience

In an effort to make jewellery shopping more accessible and customer-friendly, Malabar Gold & Diamonds offers several online services, including:

Virtual Try-Ons – Customers can view how jewellery would look on them virtually using the brand’s online platform.
Home Delivery – For those unable to visit stores, Malabar Gold & Diamonds provides home delivery across various regions.
Customization Services – Customers can design their own jewellery pieces or customize existing designs to match personal preferences.
Exchange Schemes – The brand offers flexible gold exchange schemes, making it easier for customers to upgrade or change their jewellery.

Celebrity Endorsements and Popularity

Malabar Gold & Diamonds has established itself as a trusted and aspirational brand, with several high-profile celebrities endorsing it. The brand’s ambassadors have included:

Amitabh Bachchan (Indian Cinema Legend)
Kareena Kapoor Khan (Bollywood Actress)
Nadira Babbar (Actress)
Nayanthara (Tamil and Telugu Actress)
Mahira Khan (Pakistani Actress)

These celebrities lend their star power to the brand, helping elevate its reach and reputation across various demographics.

CSR Initiatives

Malabar Gold & Diamonds is also deeply committed to giving back to society through its Corporate Social Responsibility (CSR) initiatives. Some key programs include:

Education Support – Providing scholarships for underprivileged students.
Healthcare Initiatives – Sponsoring medical treatments and surgeries for those in need.
Sustainable Gold Mining – Partnering with global organizations to promote responsible gold mining practices.
Women Empowerment – Supporting various programs that encourage the education and economic independence of women.

Awards and Recognition

Malabar Gold & Diamonds has consistently earned accolades for its excellence in the jewellery industry, including:

Retail Jeweller India Awards – Recognized for its outstanding contributions to the jewellery retail sector.
Gold and Diamond Jewellery Brand of the Year – At various industry forums.
Best Global Retailer – In the Middle East and India.
Most Trusted Jewellery Brand – Several years in a row by different consumer trust surveys.

Conclusion

With a remarkable legacy, a commitment to quality, and a focus on customer satisfaction, Malabar Gold & Diamonds continues to be a leader in the jewellery industry, offering beautiful, ethically sourced, and transparently priced jewellery. Its vast collection, coupled with its ethical practices and innovative customer services, ensures that it remains a brand that stands for both luxury and trust. Whether for an engagement, wedding, or special occasion, Malabar Gold & Diamonds remains a premier choice for millions of customers worldwide.

4. PC Jeweller

Website: https://www.pcjeweller.com/

PC Jeweller is one of the most respected and trusted names in India’s jewellery industry. Known for its exquisite designs, high-quality products, and customer-centric approach, PC Jeweller has garnered a loyal following over the years. From gold and diamond jewellery to platinum and silver, the brand caters to a wide range of tastes, offering pieces that are perfect for every occasion, from weddings to daily wear.

With its expansive presence across India and a strong retail network, PC Jeweller has established itself as a symbol of trust, transparency, and craftsmanship in the Indian jewellery market.

Company Snapshot

Founded: 2005
Founder: Chaudhary Pankaj Chaturvedi
Headquarters: New Delhi, India
Presence: Over 85 showrooms across India
Public Listing: Listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE)

The Story Behind PC Jeweller

PC Jeweller’s journey began in 2005, with a vision to offer high-quality jewellery that would be both affordable and elegant. Founded by Chaudhary Pankaj Chaturvedi, the brand started with a single store in Delhi and has since grown into one of the leading jewellery retailers in India.

The brand’s ethos revolves around purity, transparency, and customer satisfaction, values that have resonated with Indian consumers across the country. With a focus on honesty and affordability, PC Jeweller revolutionized the jewellery-buying experience by offering customers exceptional value for their money.

What Sets PC Jeweller Apart?

1. Wide Range of Jewellery Collections

PC Jeweller offers a diverse range of jewellery to cater to different occasions, preferences, and budgets. Whether it's a wedding, engagement, or a festive celebration, the brand has something to offer everyone. The collections include:

Gold Jewellery – Traditional, contemporary, and fusion designs in 22K and 24K gold.
Diamond Jewellery – Stunning diamond rings, necklaces, earrings, and bracelets.
Platinum Jewellery – Luxurious platinum rings, bands, and necklaces.
Silver Jewellery – Affordable, stylish silver pieces for daily wear.
Gemstone Jewellery – Featuring rubies, emeralds, sapphires, and more.

PC Jeweller is known for creating pieces that blend traditional craftsmanship with modern designs, ensuring that every piece of jewellery is a timeless work of art.

2. Transparency and Trust

One of the key differentiators for PC Jeweller is its transparent pricing model. The brand believes in offering fair pricing without compromising on quality. Customers are provided with detailed bills and certificates for each purchase, ensuring that there are no hidden charges.

Moreover, PC Jeweller's products are all BIS hallmarked and certified diamonds, which further reinforces its commitment to providing only the highest quality jewellery.

3. Focus on Bridal Jewellery

PC Jeweller is particularly renowned for its bridal jewellery collections. The brand offers a wide range of wedding jewellery sets that cater to brides from all cultures and regions of India. From traditional temple jewellery to modern bridal designs, PC Jeweller has something to complement every bride’s personality and style.

Some of their popular bridal collections include:

Bridal Collection – Grand sets of necklaces, earrings, bangles, and maang tikka.
Kundan & Polki Collections – Handcrafted jewellery with intricate detailing.
Festive Collections – Perfect for weddings, Diwali, and other celebrations.

4. Customization Services

PC Jeweller also offers customized jewellery services, allowing customers to create bespoke pieces that are unique to their taste. From selecting the metal and gemstones to designing the piece according to their specifications, customers can bring their dream jewellery designs to life.

5. Customer-Centric Approach

PC Jeweller’s customer-first approach is evident in its wide array of loyalty programs, EMI options, and flexible payment plans. The brand also provides gold buying and exchange programs, where customers can sell their old gold jewellery at fair market rates and receive credit toward new purchases.

The brand has made the jewellery-buying process easier with services like online shopping, home delivery, and virtual consultations, ensuring a seamless shopping experience.

Celebrity Endorsements and Brand Visibility

PC Jeweller has enjoyed significant visibility due to its association with celebrities and public figures. Some of the prominent brand ambassadors include:

Kareena Kapoor Khan – Bollywood actress and one of the brand’s most prominent faces.
Hrithik Roshan – Another major Bollywood star who helped increase the brand’s appeal.
Madhuri Dixit – Renowned actress and a long-time supporter of the brand.

These celebrity endorsements have contributed to building PC Jeweller’s image as a trustworthy and fashionable brand.

Awards and Recognition

PC Jeweller has earned numerous awards and accolades for its excellence in design, customer service, and retail experience. Some notable recognitions include:

Retail Jeweller India Awards – Recognized for its contribution to the retail jewellery industry.
India’s Most Trusted Jewellery Brand – Awarded by various consumer trust surveys.
Excellence in Retail – Recognized for its exceptional customer experience.

CSR Initiatives

PC Jeweller is actively involved in Corporate Social Responsibility (CSR) and community development. The brand supports a range of initiatives aimed at improving education, healthcare, and the livelihoods of marginalized communities. Some of their key CSR efforts include:

Education Sponsorship – Providing scholarships for underprivileged students.
Healthcare Initiatives – Offering medical support to rural areas.
Skill Development Programs – Fostering vocational training for underprivileged youth.

Conclusion

PC Jeweller has emerged as a trusted name in India’s jewellery industry, offering affordable, high-quality jewellery backed by transparent pricing and exceptional customer service. Whether it’s the elegance of diamond jewellery, the tradition of gold, or the luxury of platinum, PC Jeweller continues to cater to a diverse range of customers and their needs.

From its humble beginnings to its current position as one of the leading jewellery retailers in India, PC Jeweller remains a symbol of trust, craftsmanship, and luxury.

5. Bhima Jewellers

Website: https://www.bhimagold.com/

Bhima Jewellers is a name that has become synonymous with tradition, trust, and unparalleled craftsmanship in the Indian jewellery industry. Established in 1925, Bhima Jewellers has a rich legacy of providing high-quality jewellery that reflects the cultural diversity and artistry of India. Known for its exquisite collections in gold, diamonds, platinum, and silver, Bhima Jewellers has earned the loyalty of generations of customers who value the brand's commitment to purity, transparency, and craftsmanship.

With over 90 years in the industry, Bhima Jewellers continues to be one of the most trusted names in the jewellery market, with a vast network of stores in key locations across India.

Company Snapshot

Founded: 1925
Founder: Bhima Venkatesh
Headquarters: Kerala, India
Presence: Over 50 stores across India
Specialization: Gold, Diamond, Platinum, and Silver Jewellery
Certifications: BIS Hallmarked Gold, IGI Certified Diamonds

The Legacy of Bhima Jewellers

Founded by Bhima Venkatesh in the year 1925 in Kerala, Bhima Jewellers started with a simple yet profound philosophy: to create timeless pieces that bring joy to people’s lives. The brand’s journey began in a small town, but it soon grew into a name that stood for purity, quality, and elegance.

The brand's core values have remained unchanged throughout its long history, with an emphasis on ethical sourcing, authenticity, and transparent pricing. Bhima’s reputation has been built on a foundation of customer trust, something that the brand has continued to uphold for nearly a century.

What Sets Bhima Jewellers Apart?

1. Timeless Collections Rooted in Tradition

Bhima Jewellers offers a diverse range of jewellery collections, each reflecting a blend of traditional Indian craftsmanship and modern aesthetics. The brand is particularly known for its bridal jewellery collections, which have become a staple in weddings across India. Bhima's designs include everything from traditional gold jewellery to intricate diamond and platinum pieces.

Some of the notable collections include:

Bhima Bridal Collection – Stunning bridal sets, including necklaces, earrings, bangles, and maang tikka.
Heritage Gold Jewellery – Traditional designs with antique finishes, ideal for auspicious occasions.
Diamond Jewellery – Exquisite diamond rings, necklaces, and earrings, crafted with certified diamonds.
Platinum Jewellery – Elegant and durable platinum rings and bands for engagements, weddings, and special occasions.
Kundan and Polki – Intricately designed jewellery with uncut diamonds and colorful gemstones, perfect for weddings and grand occasions.

2. Purity, Quality, and Transparency

Bhima Jewellers is known for its uncompromising commitment to purity and quality. All their gold jewellery is BIS hallmarked, ensuring that customers get authentic and pure gold. Additionally, the brand offers IGI certified diamonds, assuring the highest quality for diamond jewellery.

What sets Bhima apart is its transparency in pricing. The brand follows a no-hidden-cost policy, where customers can understand the complete breakdown of charges, including making charges, gold rate, and wastage—fostering trust with each transaction.

3. Ethical Practices and Sustainable Sourcing

Bhima Jewellers is committed to ethical sourcing and sustainability. The brand ensures that all diamonds sold at its stores are conflict-free, following the guidelines laid out by the Kimberley Process Certification Scheme. Furthermore, Bhima has adopted responsible practices in its gold sourcing, ensuring that the metal is ethically mined and responsibly sourced.

Bhima Jewellers also promotes sustainable jewellery-making practices, minimizing the environmental impact of its operations while ensuring that artisans and craftsmen are treated fairly.

4. Personalized Services and Customization

One of the standout features of Bhima Jewellers is its emphasis on personalized service. Understanding the emotional significance of jewellery, the brand offers bespoke design services where customers can create their own unique pieces. Whether it’s a custom-designed engagement ring or a one-of-a-kind bridal set, Bhima ensures that every customer’s vision is brought to life with meticulous craftsmanship.

Additionally, Bhima Jewellers provides repair and maintenance services, ensuring that precious jewellery can be restored to its original glory after years of use.

5. Customer-Centric Approach

Bhima Jewellers has built its reputation by prioritizing customer satisfaction. The brand's loyalty programs, exchange schemes, and easy financing options have made it accessible to a wide range of customers. Bhima’s stores also feature experienced jewellery consultants who assist customers in choosing the perfect piece for every occasion.

The brand has also made strides in digital transformation, offering online shopping platforms, virtual try-ons, and home delivery services, making it easier for customers to shop from the comfort of their homes.

Celebrity Endorsements and Brand Appeal

While Bhima Jewellers has maintained a low-key, traditional image, the brand has attracted the attention of several high-profile personalities in India. Over the years, it has been associated with prominent actresses and socialites, especially for weddings and special events. The brand’s association with celebrities has further bolstered its reputation as a symbol of luxury, craftsmanship, and elegance.

Awards and Recognition

Bhima Jewellers has received numerous accolades throughout its journey, which have recognized its contribution to the jewellery industry and its commitment to quality and customer satisfaction:

Retail Jeweller India Awards – Recognized for excellence in jewellery retailing.
Brand Trust Report – Consistently ranked among India’s most trusted jewellery brands.
Best Jewellery Retailer – Various regional and national awards for outstanding customer service and product quality.

CSR Initiatives

Bhima Jewellers has actively engaged in Corporate Social Responsibility (CSR) initiatives, supporting various causes such as:

Education – Providing scholarships and supporting schools for underprivileged children.
Healthcare – Sponsoring medical care for rural communities and underprivileged patients.
Women Empowerment – Providing vocational training and promoting self-reliance among women.

The brand’s CSR initiatives reflect its commitment to giving back to society and ensuring that its growth benefits the community at large.

Conclusion

With a legacy spanning nearly a century, Bhima Jewellers remains one of India’s most trusted jewellery brands, renowned for its craftsmanship, purity, and customer-centric approach. Whether for a wedding, special occasion, or daily wear, Bhima’s jewellery pieces continue to symbolize timeless beauty and elegance. The brand’s unwavering commitment to quality, transparency, and ethical sourcing has solidified its position as a leader in the Indian jewellery market.

For those seeking the perfect piece of jewellery—whether it’s a grand wedding set or a simple, elegant gift—Bhima Jewellers remains a symbol of luxury, trust, and enduring quality.

6. Amrapali Jewels

Website: https://amrapalijewels.com/

Amrapali Jewels is one of India’s most iconic luxury jewellery brands, known for its exquisite craftsmanship, museum-worthy designs, and deep-rooted connection to India’s royal and tribal heritage. With a unique blend of tradition and contemporary aesthetics, Amrapali has become synonymous with high fashion, exclusivity, and elegance.

The brand takes its name from the legendary courtesan Amrapali, known in ancient India for her beauty, charm, and artistry. This inspiration is reflected in the brand’s distinctive jewellery designs, which fuse cultural history with modern appeal.

Company Snapshot

Founded: 1978
Founders: Rajiv Arora & Rajesh Ajmera
Headquarters: Jaipur, Rajasthan
Presence: Boutiques in India and globally (London, New York, and more)
Specialization: Handcrafted luxury jewellery inspired by Indian art and heritage

The Story of Amrapali Jewels

Amrapali’s journey began in the vibrant city of Jaipur, Rajasthan — a hub of royal legacy and artisan traditions. The founders, Rajiv Arora and Rajesh Ajmera, were deeply fascinated by India’s tribal and royal jewellery traditions. Their vision was to revive and reinterpret ancient Indian jewellery forms and bring them to a global audience.

They travelled across India, collecting antique jewellery, studying tribal adornments, and collaborating with master artisans. Amrapali Jewels was born as an ode to India’s diverse and rich jewellery-making legacy. Over the years, the brand has transformed from a boutique in Jaipur to a globally recognized luxury label worn by celebrities, royalty, and fashion icons.

What Makes Amrapali Jewels Unique?

1. Artisanal Craftsmanship

Every piece by Amrapali is handcrafted by skilled artisans using centuries-old techniques. Whether it’s delicate jadau, detailed filigree work, kundan-polki settings, or tribal silver pieces, each creation is a work of art. The brand emphasizes slow, mindful creation, where attention to detail and heritage techniques matter more than mass production.

2. Heritage-Inspired Designs

Amrapali draws inspiration from:

Royal Rajputana jewellery
Tribal adornments from Northeast, Central, and South India
Ancient temple jewellery
Mughal-inspired motifs

These inspirations are blended into designs that appeal to modern aesthetics, making them perfect for both heirloom collectors and contemporary style-seekers.

3. Wide Range of Offerings

Amrapali’s diverse jewellery range includes:

Fine Gold and Diamond Jewellery – Opulent and intricately designed.
Silver Tribal Jewellery – Bold, statement pieces often seen in fashion editorials.
Bridal Jewellery – Traditional jadau and kundan sets with a regal touch.
Temple and Antique Jewellery – With motifs like peacocks, lotuses, and deities.
Contemporary Collections – Clean lines and modern silhouettes for everyday luxury.

They also offer an Amrapali Tribe line—a more affordable, ready-to-wear collection with boho-chic aesthetics, especially popular among the youth and global customers.

Global Appeal and Celebrity Endorsements

Amrapali Jewels has found favor among Bollywood celebrities, Hollywood stars, and even royalty:

Deepika Padukone, Kangana Ranaut, and Aishwarya Rai Bachchan have frequently worn Amrapali at film festivals and weddings.
Duchess of Cambridge, Kate Middleton, has been spotted wearing Amrapali earrings.
Madhuri Dixit, Priyanka Chopra, and Sonam Kapoor have featured in campaigns or worn Amrapali for film roles.

Amrapali’s creations have also graced runways at Lakmé Fashion Week, Paris Fashion Week, and prestigious red carpets around the world.

The Amrapali Museum

A truly unique initiative, the Amrapali Museum in Jaipur is a passion project by the founders. It houses a stunning private collection of more than 4,000 antique and tribal jewellery pieces gathered over four decades. The museum showcases the evolution of Indian jewellery and serves as a cultural archive, preserving India’s jewellery traditions for future generations.

This initiative underscores Amrapali’s role not just as a commercial brand, but as custodians of Indian heritage.

Retail Presence and Online Reach

Amrapali has luxurious flagship stores in cities like:

Jaipur
Delhi
Mumbai
Hyderabad
Kolkata

Internationally, the brand has boutiques and counters in:

London (Harrods)
New York
Bangkok

Their online store (amrapalijewels.com) offers curated collections with worldwide shipping, virtual consultations, and custom design services.

Awards and Recognition

Amrapali has received numerous accolades for its contribution to Indian art and jewellery:

Excellence in Design – Retail Jeweller India Awards
India’s Most Admired Jewellery Brand
Featured in the Victoria and Albert Museum, London
Showcased at the Museum of Arts and Design, New York

The brand is also frequently featured in high-end fashion magazines such as Vogue, Harper’s Bazaar, Elle, and Verve.

Sustainability and Ethical Practices

Amrapali is deeply committed to sustainability and ethical sourcing. The brand works closely with artisans and karigars, ensuring fair wages, safe working conditions, and community support. Their slow-fashion approach minimizes waste and champions long-lasting, heirloom-quality pieces.

They also avoid mass production and focus on limited-edition collections, preserving the value and exclusivity of each creation.

Conclusion

Amrapali Jewels isn’t just a jewellery brand—it’s a celebration of Indian culture, history, and craftsmanship. With its dedication to preserving traditional techniques, empowering artisans, and creating timeless designs, Amrapali has carved a niche in both the luxury market and the hearts of jewellery lovers worldwide.

For those seeking jewellery that tells a story, holds heritage, and reflects unparalleled artistry, Amrapali Jewels is the ultimate destination.

7. Jos Alukkas

Website: https://www.josalukkasonline.com/

Jos Alukkas is a name that resonates with trust, purity, and exceptional design in South India’s jewellery landscape. With a legacy built on integrity, customer satisfaction, and exquisite craftsmanship, the brand has become a go-to destination for gold, diamond, and platinum jewellery across South India and beyond. From traditional bridal sets to contemporary jewellery pieces, Jos Alukkas masterfully combines Indian heritage with modern tastes.

Company Snapshot

Founded: Early 2000s (from the Alukkas family legacy established in the 1960s)
Founder: Jos Alukka
Headquarters: Thrissur, Kerala
Presence: Over 40 showrooms across Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana
Specialization: Gold, Diamond, and Platinum Jewellery
Certifications: BIS Hallmarked Gold, IGI Certified Diamonds

The Legacy of Jos Alukkas

Jos Alukkas emerged as an independent brand following the split of the Alukkas Jewellery Group, which traces its origins back to the 1960s. Jos Alukka, the visionary behind the brand, carried forward the tradition of excellence and expanded it with a focus on modern business practices, ethical transparency, and customer-focused innovation.

While rooted in Kerala’s rich gold culture, Jos Alukkas has successfully evolved to serve a pan-South Indian market, offering designs and services tailored to the regional tastes of Tamil Nadu, Karnataka, and Andhra Pradesh.

What Makes Jos Alukkas Stand Out?

1. Craftsmanship and Design Excellence

Jos Alukkas is celebrated for its detailed craftsmanship and ability to cater to a variety of style preferences. Their collections include:

Traditional Kerala jewellery like palakka mala, mullamottu mala, and kasu mala
Temple jewellery with intricate goddess motifs, popular in Tamil Nadu
Diamond-studded bridal jewellery for modern brides
Lightweight collections suitable for everyday elegance

The brand also offers customization services, allowing customers to co-create one-of-a-kind pieces with in-house designers.

2. Purity and Trust

Purity is a hallmark of the Jos Alukkas brand. All gold jewellery sold is 100% BIS hallmarked, and diamonds are IGI certified, ensuring top-tier quality and authenticity.

Jos Alukkas was one of the first jewellery brands in India to introduce 916 hallmarked gold, setting a benchmark for quality assurance in the Indian jewellery industry.

3. Bridal Jewellery Expertise

South Indian weddings are known for their grandeur and cultural richness, and Jos Alukkas has positioned itself as a bridal jewellery specialist. Their wedding collections offer:

Complete bridal sets including long harams, chokers, bangles, waistbands, nose rings, and earrings
Customized bridal consultations to suit traditional preferences from different states
Gold schemes and EMI options to help families plan wedding purchases conveniently

4. Innovation and Customer Service

Jos Alukkas has been at the forefront of innovation in the jewellery retail space. Some standout initiatives include:

Easy gold purchase schemes such as monthly gold saving plans
Online shopping portal with a wide range of jewellery and secure payment options
Free insurance for select jewellery purchases
Virtual try-on tools and video consultations

These offerings are designed to make the buying experience smooth, transparent, and secure—both online and offline.

5. Expansive Showroom Network

Jos Alukkas operates some of the most luxurious jewellery showrooms in South India. The stores are designed to offer:

A premium customer experience
Dedicated bridal sections
Multilingual staff catering to regional preferences
Live counters for showcasing jewellery-making processes

Their showrooms in cities like Chennai, Bangalore, Hyderabad, Kochi, and Coimbatore are architectural landmarks in their own right.

Celebrity Endorsements and Public Image

Jos Alukkas has collaborated with popular film and television personalities to expand its brand appeal, especially among the South Indian audience. Some of their past and present brand ambassadors include:

Karthi (Kollywood star)
Samantha Ruth Prabhu
Nayanthara
Jayaram (Malayalam film actor)

These endorsements have helped position the brand as a trusted and aspirational name in jewellery.

CSR and Ethical Values

Jos Alukkas is actively involved in corporate social responsibility (CSR) activities, focusing on:

Educational scholarships for underprivileged children
Support for women empowerment programs
Medical assistance and health camps
Donations during natural calamities

The brand’s strong ethical foundation is reflected not only in its business practices but also in its efforts to give back to the community.

Awards and Recognition

Jos Alukkas has received various accolades over the years for its commitment to excellence, including:

Retail Jeweller India Awards
Best Customer Service Awards in South India
Brand Excellence Awards for regional impact and innovation

These awards affirm the brand's position as a pioneer in South Indian jewellery retailing.

Conclusion

Jos Alukkas continues to be a shining example of how tradition and innovation can beautifully coexist. With its unwavering commitment to purity, craftsmanship, and customer satisfaction, the brand has earned its place in the hearts of jewellery lovers, especially in South India. Whether it’s a wedding, festival, or a special gift, Jos Alukkas offers jewellery that captures emotion, culture, and beauty in every piece.

8. TBZ (Tribhovandas Bhimji Zaveri)

Website: https://www.tbztheoriginal.com/

TBZ – The Original, short for Tribhovandas Bhimji Zaveri, is one of India’s most revered and time-honored jewellery brands. With a legacy spanning over 150 years, TBZ has earned a reputation for trust, innovation, and timeless design. Renowned for its exquisite gold and diamond jewellery, the brand has been a preferred choice for generations of Indian families—especially for weddings, festivals, and life’s most memorable milestones.

From traditional bridal sets to contemporary diamond creations, TBZ has consistently blended heritage with modernity, creating jewellery that tells stories of elegance, emotion, and Indian culture.

Company Snapshot

Founded: 1864
Founder: Tribhovandas Bhimji Zaveri
Headquarters: Mumbai, Maharashtra
CEO & MD: Shrikant Zaveri
Presence: Over 30 showrooms across India
Certifications: BIS Hallmarked Gold, IGI/GIA Certified Diamonds
Stock Market: Listed on NSE & BSE since 2012

The History and Heritage of TBZ

TBZ began its journey in Zaveri Bazaar, Mumbai, one of the oldest and most vibrant jewellery markets in India. Founded in 1864 by Tribhovandas Bhimji Zaveri, the brand started with a vision to offer uncompromised quality and elegant designs. Over the years, TBZ established itself as a symbol of prestige and trust among India’s elite and middle-class families alike.

Under the leadership of Mr. Shrikant Zaveri, the brand modernized while staying true to its roots. Today, TBZ is celebrated not just as a jewellery retailer but as a jewellery institution, deeply connected with Indian tradition and style.

What Makes TBZ Stand Out?

1. Timeless Design Excellence

TBZ is synonymous with classic Indian design infused with modern aesthetics. Whether it’s a regal bridal set or a sleek diamond pendant, each piece reflects:

Expert craftsmanship
Attention to detail
Royal and timeless charm

Their jewellery often features:

Kundan, Jadau, and Polki for bridal collections
Temple-inspired motifs
Contemporary cuts and settings for diamonds

TBZ is especially loved for its bespoke bridal jewellery, crafted to match the grandeur of Indian weddings.

2. Purity and Trust

TBZ has long been a torchbearer of transparency and ethical practices in the jewellery trade. They were among the first to introduce hallmarking and certification standards to ensure:

100% BIS hallmarked gold
IGI and GIA certified diamonds
Fair pricing and detailed invoicing

The brand’s slogan “The Original” isn't just a tagline—it’s a declaration of authenticity, quality, and trust that has endured for over a century.

3. Bridal and Wedding Jewellery Expertise

TBZ is a household name when it comes to wedding jewellery in India. Their bridal offerings cater to various regions and communities, including:

North Indian brides – With intricate jadau sets, mathapattis, and choodas
South Indian brides – Featuring harams, kasu malas, vaddanams, and temple jewellery
Gujarati and Maharashtrian brides – With chandbalis, thushi, and mangalsutras

Their wedding lounge concept in flagship showrooms allows brides to enjoy a curated, personalized shopping experience.

4. Innovation in Retail and Design

TBZ continues to innovate with:

Seasonal and limited-edition collections (e.g., “Riya” diamond collection)
Lightweight gold and diamond jewellery for everyday elegance
Corporate and gifting collections for occasions like anniversaries and birthdays

TBZ also blends technology with tradition, offering:

3D jewellery previews
Custom design services
Online catalogue browsing and booking

Their expansion into digital has helped them reach younger audiences while maintaining their premium image.

5. Showroom Experience and Pan-India Presence

TBZ showrooms are designed to reflect luxury, tradition, and comfort. With over 30 retail outlets in key cities like Mumbai, Pune, Ahmedabad, Surat, Hyderabad, Kolkata, Indore, and Raipur, TBZ continues to expand steadily.

Each showroom features:

Bridal jewellery zones
Separate diamond and gold sections
Expert consultants and stylists
In-house karigars and jewellery workshops

Celebrity Endorsements and Pop Culture

Over the years, TBZ has been associated with Bollywood celebrities and fashion icons. Actresses like Katrina Kaif, Kareena Kapoor, and Anushka Sharma have been seen wearing TBZ jewellery in films and campaigns.

TBZ was also the official jewellery partner for multiple Bollywood films and television shows, further strengthening its cultural presence and aspirational value.

Corporate Social Responsibility (CSR)

As a responsible brand, TBZ is actively involved in CSR initiatives, focusing on:

Artisan welfare and training programs
Girl child education
Support for heritage crafts and local communities
Ethical sourcing and sustainability practices

Their commitment to sustainable business practices ensures their jewellery is not only beautiful but also responsibly made.

Awards and Recognition

TBZ has received numerous awards for excellence in design, retail experience, and brand trust, including:

Retail Jeweller India Awards
India’s Most Trusted Jewellery Brand
Best Wedding Jewellery Design Awards
Outstanding Contribution to Jewellery Industry

These accolades reaffirm TBZ's position as one of India’s top luxury jewellery brands.

Conclusion

With over 150 years of excellence, Tribhovandas Bhimji Zaveri (TBZ) has become a symbol of trust, elegance, and timeless luxury in the Indian jewellery landscape. Whether it’s a lavish bridal set or a delicate diamond pendant, TBZ crafts jewellery that celebrates emotion, tradition, and individuality.

As India’s jewellery preferences evolve, TBZ continues to stand tall—The Original, and still among the finest.

9. Senco Gold & Diamonds

Website: https://sencogoldanddiamonds.com/

Senco Gold & Diamonds is a name that resonates with trust, tradition, and timeless beauty, particularly in Eastern India. With a legacy that dates back over 80 years, Senco has emerged as one of India’s leading jewellery retail chains, offering a wide array of meticulously crafted gold, diamond, platinum, and silver jewellery. Rooted in the cultural richness of Bengal, Senco is especially known for its artistic designs and intricate workmanship.

The brand caters to both traditional and modern tastes, blending heritage craftsmanship with contemporary aesthetics—making it a favorite among bridal buyers, everyday wear customers, and fashion-forward millennials.

Company Snapshot

Founded: 1938
Founder: Late Shri Maran Chand Sen
Headquarters: Kolkata, West Bengal
Current CEO & MD: Suvankar Sen
Presence: 140+ showrooms across India (both company-owned and franchisee-run)
Certifications: BIS Hallmarked Gold, IGI/GIA Certified Diamonds
Stock Market: Listed on NSE & BSE (IPO launched in 2023)

The Legacy of Senco Gold & Diamonds

Senco Gold’s journey began in Kolkata, a city known for its deep cultural roots and artistic excellence. What started as a small family-run jewellery business has grown into a nationally recognized brand with a strong presence in Eastern India, especially West Bengal, Odisha, Assam, and Bihar.

Over the years, Senco has expanded into southern, northern, and western India, catering to a diverse customer base with regionally inspired collections and accessible price points.

What Makes Senco Gold & Diamonds Special?

1. Bengal-Inspired Craftsmanship

Senco is renowned for jewellery that reflects the rich artistic heritage of Bengal. Their jewellery often features:

Filigree work (Tarkashi) – Delicate, lace-like gold artistry.
Nakashi and Meenakari – Inspired by temple motifs and nature.
Lightweight gold jewellery – Stylish yet budget-friendly.
Bridal collections that blend tradition with grandeur.

Every piece, whether it's a Shonar Taroka (star in gold) necklace or a diamond-studded mangalsutra, carries the soul of Indian craftsmanship.

2. Diverse Jewellery Collections

Senco Gold & Diamonds offers an impressive variety of collections, catering to different needs, tastes, and budgets:

Everlite Collection – Lightweight jewellery for daily wear.
Glam D Collection – Fashion-forward diamond jewellery for the modern woman.
D'Signia – High-end, premium jewellery in gold, diamond, and platinum.
Bridal Collections – Regional wedding jewellery from Bengal, South India, and more.
Men’s Jewellery – Chains, rings, cufflinks, and religious pendants.

Senco also creates customized pieces, giving customers the freedom to design jewellery that reflects their personal style and story.

3. Transparency and Trust

Senco Gold & Diamonds is committed to purity, pricing transparency, and ethical business practices. All gold jewellery is BIS hallmarked, and their diamonds come with IGI or GIA certification.

They provide:

Transparent pricing breakdowns
Weight and wastage details
Lifetime buyback and exchange policies

Senco’s trust-based relationship with its customers is a major reason for its continued success across generations.

4. Bridal & Wedding Expertise

Senco Gold & Diamonds has carved a niche in bridal jewellery, especially for Bengali, Bihari, and Odia weddings. Their bridal range features:

Grand gold necklaces (such as chokers, satlada, and harams)
Traditional shankha pola and loha bangles
Gold kamarbandh, maang tikka, and jhumkas
Temple and antique jewellery with a vintage feel

They also offer wedding consultation services in select showrooms to help brides choose their dream jewellery sets.

5. Affordability and Accessibility

One of Senco’s strengths is its ability to serve both premium buyers and budget-conscious customers. Their Everlite and Aham collections offer stylish, affordable jewellery without compromising on purity or design.

Senco has:

Gold saving schemes (like Swarna Yojna)
EMI options for large purchases
Seasonal discounts and festival offers
A strong online store offering nationwide delivery

Digital Expansion and Omnichannel Experience

Senco has successfully embraced the digital age with its user-friendly e-commerce platform. Customers can:

Browse collections
Use virtual try-on tools
Schedule home trials (in select cities)
Book consultations with jewellery experts

The brand is also active on social media, engaging customers with styling tips, celebrity looks, and behind-the-scenes glimpses of craftsmanship.

Celebrity Endorsements & Campaigns

Senco Gold & Diamonds has collaborated with several Indian celebrities, especially from Bengali cinema and Bollywood, including:

Vidya Balan – Brand ambassador known for her classic, elegant style.
Rituparna Sengupta – Popular face in Senco's regional campaigns.
Koneenica Banerjee, Jaya Ahsan, and other renowned regional stars.

Their ad campaigns often highlight the emotional and cultural connection jewellery has with family, tradition, and womanhood.

CSR & Ethical Practices

Senco is committed to ethical sourcing, artisan welfare, and sustainability. It supports:

Skill development for artisans
Scholarships and health camps
Promotion of heritage jewellery techniques

Senco is also a supporter of Make in India, with most of its jewellery manufactured in-house or by local craftsmen.

Awards and Recognition

Senco Gold & Diamonds has been honored with several industry awards:

Retail Jeweller India Awards
Best Design and Customer Experience Awards
India’s Most Trusted Jewellery Brand (Eastern India)

In 2023, Senco made headlines with its successful IPO, becoming a publicly listed company and gaining widespread investor trust.

Conclusion

Senco Gold & Diamonds represents a rare blend of heritage, innovation, and accessibility. With deep roots in Indian culture—particularly the artistic traditions of Bengal—the brand continues to evolve, offering jewellery that’s not just beautiful, but meaningful.

Whether you're a bride looking for traditional splendour or a professional searching for elegant daily wear, Senco offers jewellery for every generation, every occasion, and every story.

10. Reliance Jewels

Website: https://www.reliancejewels.com/

Reliance Jewels is a part of Reliance Retail, one of India's largest and most diversified retail conglomerates under the umbrella of Reliance Industries Limited (RIL). Since its inception in 2007, Reliance Jewels has established itself as a customer-centric, design-forward, and value-driven brand, offering a wide range of gold, diamond, and gemstone jewellery across India.

By combining the trust of the Reliance name with the timeless appeal of jewellery, Reliance Jewels has become a go-to destination for modern Indian consumers seeking quality, innovation, and affordability.

Company Snapshot

Founded: 2007
Parent Company: Reliance Retail (a subsidiary of Reliance Industries Ltd.)
Headquarters: Mumbai, Maharashtra
Presence: 200+ showrooms and shop-in-shops across 100+ cities in India
Specialization: Gold, Diamond, Platinum, and Gemstone Jewellery
Certifications: BIS Hallmarked Gold, IGI/GIA Certified Diamonds

The Story Behind Reliance Jewels

As part of its vision to revolutionize Indian retail, Reliance ventured into the jewellery segment with Reliance Jewels in 2007. The idea was to democratize the jewellery shopping experience by offering premium quality, design variety, and transparent pricing across India's urban and semi-urban markets.

In a short time, Reliance Jewels expanded its footprint across the country, becoming one of the fastest-growing jewellery brands. With a focus on regional design sensibilities, innovative collections, and seasonal launches, the brand appeals to a diverse range of customers—from first-time buyers to bridal shoppers and fashion-forward millennials.

What Sets Reliance Jewels Apart?

1. Diverse and Trendsetting Collections

Reliance Jewels offers jewellery tailored to both traditional and contemporary tastes. Their collections are inspired by Indian culture, architecture, festivals, and even modern art, blending heritage with innovation. Some of their signature offerings include:

Aabhar Collection – A tribute to the grace and strength of Indian women.
Utkala Collection – Inspired by the ancient art and temples of Odisha.
Kaasyam Collection – Reflecting the cultural richness of Kashi.
Rannkaar Collection – A vibrant collection inspired by the colors and textures of Gujarat’s Rann of Kutch.

From heavy bridal sets to sleek office-wear designs and occasion-specific jewellery, Reliance Jewels has something for every occasion and personality.

2. Transparent Pricing and Purity Assurance

Reliance Jewels ensures complete transparency in pricing. All gold jewellery is BIS hallmarked, and diamonds are certified by leading international labs like IGI and GIA. The brand follows:

Standardized making charges
Detailed billing
Buyback and exchange policies

This has helped build immense trust among customers, particularly those investing in gold for long-term value.

3. Bridal and Wedding Jewellery

Reliance Jewels has made a mark in the bridal segment with elaborate collections tailored to regional preferences, offering:

North Indian bridal sets with kundan, meenakari, and jadau work
South Indian harams, vaddanams, and kasu malas
Contemporary bridal looks for minimalist brides
Customizable bridal packages to match individual tastes and budgets

They also offer bridal styling consultations in select showrooms.

4. Pan-India Reach and Accessibility

One of the biggest strengths of Reliance Jewels is its widespread presence. With over 200 stores and shop-in-shop formats in Reliance Digital and Trends outlets, the brand ensures easy accessibility across urban, semi-urban, and Tier-II/III cities.

Reliance Jewels also maintains a strong digital presence through its official website, offering:

Online catalogue
Virtual try-on
Home delivery
E-gift cards and gold vouchers

5. Customer-Centric Services

Reliance Jewels places a strong emphasis on customer satisfaction with features like:

Lifetime free maintenance of jewellery
Gold savings schemes with monthly plans and bonus benefits
Jewellery insurance options
Easy EMI facilities

These services make luxury jewellery more accessible and worry-free, especially for new buyers and budget-conscious shoppers.

Celebrity Endorsements and Campaigns

Reliance Jewels has collaborated with several regional and national celebrities to connect with diverse customer bases. While it does not rely heavily on celebrity endorsements like other heritage brands, it frequently partners with well-known influencers and actors in campaign launches, especially during festival seasons.

The brand also invests in TV commercials, festive ad campaigns, and digital storytelling that celebrate real customers and their stories.

CSR and Ethical Practices

Reliance Jewels aligns with the CSR vision of Reliance Industries, contributing to initiatives related to:

Education for underprivileged children
Women’s empowerment
Healthcare programs
Sustainability and ethical sourcing of materials

The company maintains strict policies on conflict-free diamonds and responsible mining practices, ensuring their jewellery is as ethical as it is beautiful.

Awards and Recognition

Over the years, Reliance Jewels has been recognized for its innovation and retail excellence:

Retail Jeweller India Awards – For Best Design and Retail Innovation
India’s Most Admired Retailer – Jewellery Segment
Recognition for digital transformation and omnichannel excellence

These accolades underline the brand's status as a new-age leader in Indian jewellery retail.

Conclusion

Reliance Jewels has successfully carved a niche for itself by blending the legacy of Indian jewellery traditions with modern retail innovation. Backed by the strength and trust of Reliance Industries, it continues to provide customers with a seamless jewellery shopping experience—whether they’re looking for a timeless bridal necklace or an everyday diamond pendant.

With a growing footprint, expanding digital presence, and an eye for design, Reliance Jewels is poised to become one of India’s most influential jewellery brands of the future.