Top 10 Diamond Jewellers in India

 Diamond Jewellery: A Timeless Symbol of Elegance and Grace

Diamond jewellery has long been celebrated as a timeless expression of beauty, luxury, and enduring love. From ancient royalty to modern fashion icons, diamonds have captivated hearts and imaginations across centuries and cultures. Their unparalleled brilliance, formed deep within the earth over billions of years, makes every diamond truly one of a kind—a natural marvel that represents strength, purity, and eternal connection.

Each piece of diamond jewellery tells a story. Whether it’s a sparkling engagement ring that marks the beginning of a lifelong journey, a delicate pendant gifted as a token of affection, or elegant earrings passed down through generations, diamonds are more than adornments—they’re treasured keepsakes that hold deep emotional value.

Crafted with precision and artistry, diamond jewellery is available in countless styles and settings, from classic solitaires to intricate vintage designs and contemporary creations. Set in fine metals like gold, platinum, or rose gold, diamonds elevate every piece into a work of wearable art. Their versatility allows them to complement both everyday outfits and the most glamorous evening wear.

In today’s world, diamond jewellery is also a reflection of conscious luxury. Many modern jewellers are committed to sourcing conflict-free diamonds and adopting sustainable practices, ensuring that each gem not only shines on the outside but also carries an ethical legacy.

Whether you're celebrating a milestone, expressing your personal style, or simply indulging in something beautiful, diamond jewellery remains a cherished and powerful choice. Its sparkle may catch the eye—but it's the meaning behind each piece that truly makes it shine.


1. CARAT LANE

Website: https://www.caratlane.com/

CaratLane: Redefining Diamond Jewellery for the Modern Indian Woman

Founded in 2008, CaratLane is India's largest omni-channel jeweller, offering a seamless blend of tradition and modernity in diamond jewellery. As a Tanishq partnership, CaratLane has revolutionized the jewellery landscape by making exquisite designs accessible, affordable, and perfect for everyday wear .​

A Diverse Collection for Every Occasion

CaratLane's diamond jewellery collection boasts over 5,000 designs, including rings, earrings, necklaces, and bracelets. Crafted in 14KT and 18KT gold, the pieces are available in yellow, rose, white, and two-tone finishes. Prices range from ₹2,500 to ₹4,00,000, catering to various budgets without compromising on quality .​

Innovative Shopping Experience

CaratLane offers a unique "Try@Home" service, allowing customers to try jewellery pieces at their convenience before making a purchase. Additionally, the "Perfect Look" app enables virtual try-ons, enhancing the online shopping experience .​

Commitment to Quality and Customer Satisfaction

Each piece of jewellery is 100% certified, ensuring the highest standards of quality. CaratLane provides a 15-day easy exchange/return policy, a 1-year replacement warranty, lifetime exchange, free insured shipping, and multiple payment options, including a gold exchange program .​

Celebrating Empowerment and Self-Expression

CaratLane's campaigns, such as "Wear Your Wins" and "Khul Ke Karo Express," celebrate women using jewellery as a tool for self-expression and empowerment. The brand continues to inspire women to embrace their individuality and showcase their unique personalities through their jewellery choices .

Conclusion

Whether you're celebrating a milestone or seeking to enhance your daily ensemble, CaratLane offers a diverse range of diamond jewellery that combines elegance, innovation, and affordability. With a commitment to quality and customer satisfaction, CaratLane is your trusted partner in expressing your unique style and celebrating life's special moments.


2. FOREVER MARK

Website: https://www.forevermark.com/en-in/

Forevermark: The Pinnacle of Ethical Luxury in Diamond Jewellery

Forevermark, a distinguished diamond brand under the De Beers Group, epitomizes the fusion of exceptional beauty, rarity, and ethical sourcing. Established in 2008, Forevermark has redefined the diamond industry by offering not only exquisite diamonds but also a commitment to responsible practices that resonate with today's conscientious consumers.​

Uncompromising Standards

Less than 1% of the world's diamonds meet Forever mark's stringent criteria for beauty, rarity, and responsible sourcing. Each diamond undergoes a meticulous selection process, ensuring it is untreated, natural, and ethically sourced from mines that adhere to rigorous environmental and social standards. This dedication guarantees that every Forever mark diamond is a symbol of integrity and excellence .​

The Forevermark Inscription

A hallmark of Forever mark diamonds is the unique inscription placed on each stone. Invisible to the naked eye, this inscription includes the Forever mark icon and a unique number, representing a three-fold promise: that the diamond is beautiful, rare, and responsibly sourced. This ensures that each diamond's journey is traceable, providing consumers with confidence in their purchase .​

Exceptional Diamond Collection

The Forever mark Exceptional Diamond Collection showcases the pinnacle of diamond artistry. Each diamond in this collection is at least three carats and is accompanied by a bespoke book documenting its journey. These diamonds are distinguished by their unparalleled beauty and rarity, representing the zenith of Forever mark's commitment to excellence .​

A Commitment to Sustainability

Beyond the brilliance of its diamonds, Forever mark is dedicated to environmental stewardship and community development. The brand has implemented initiatives such as land conservation for white rhinos and partnerships with organizations like the Peace Parks Foundation to relocate elephants to protected areas. Additionally, Forever mark recycles a significant portion of the water used in diamond mining and supports educational endeavors in mining communities, underscoring its commitment to sustainable practices .​

Presence in India

Recognizing the growing demand for ethically sourced luxury, Forever mark is expanding its footprint in India. The brand plans to open 15 branded retail stores across major cities, including Delhi and Mumbai, in 2025, with a vision to establish 100 stores by 2030. This expansion reflects Forever mark's dedication to offering Indian consumers access to its unparalleled diamond jewellery and reinforcing its commitment to the market .​

Conclusion

Forever mark stands as a beacon of ethical luxury in the diamond industry. With its unwavering commitment to beauty, rarity, and responsible sourcing, Forever mark offers more than just jewellery—it provides a legacy of integrity and elegance. For those seeking a diamond that embodies both brilliance and conscience, Forever mark remains the ultimate choice.


3. BLUESTONE

Website: https://www.bluestone.com/



BlueStone: Redefining Modern Elegance in Fine Diamond Jewellery

Established in 2011, BlueStone has rapidly emerged as one of India's leading fine jewellery brands, seamlessly blending traditional craftsmanship with contemporary design. With a commitment to quality, innovation, and customer satisfaction, BlueStone offers an extensive range of diamond jewellery that caters to diverse tastes and occasions.​

Extensive Collection

BlueStone boasts a diverse collection of over 8,000 designs, encompassing rings, earrings, pendants, necklaces, and bracelets. Each piece is crafted with precision, featuring diamonds certified by the International Gemological Institute (IGI) and gold that is BIS Hallmarked, ensuring authenticity and premium quality. ​

Customization and Personalization

Understanding the importance of individuality, BlueStone offers customization services that allow customers to personalize their jewellery. From selecting the gold purity and colour to choosing the diamond clarity and colour, BlueStone ensures that each piece is tailored to meet the unique preferences of its clientele. ​

Innovative Shopping Experience

BlueStone revolutionizes the jewellery shopping experience through its "Try at Home" service, enabling customers to try jewellery pieces at their convenience before making a purchase. Additionally, the brand's mobile application provides features such as virtual try-ons, store locators, and easy access to over 9,000 designs, enhancing the overall shopping experience.

Commitment to Customer Satisfaction

BlueStone prioritizes customer satisfaction by offering a 30-day free return policy, lifetime exchange, and buyback options. With free doorstep delivery and multiple secure payment methods, the brand ensures a seamless and trustworthy shopping experience for its customers. ​

Conclusion

Whether you're celebrating a special occasion or looking to add a touch of elegance to your everyday ensemble, BlueStone's diamond jewellery offers a perfect blend of tradition and modernity. With its extensive collection, customization options, and commitment to quality, BlueStone continues to be a trusted name in the world of fine jewellery.


4. LIMELIGHT DIAMONDS​

Website: https://limelightdiamonds.com/ 

Limelight Diamonds: Pioneering Sustainable Luxury in Lab-Grown Diamond Jewellery

Limelight Diamonds, established in 2019 and headquartered in Mumbai, has rapidly emerged as a leading brand in India's lab-grown diamond (LGD) jewellery sector. Recognized as the Best Lab Grown Diamond Jewellery Brand at the Times Now Excellence Awards 2024, the brand has garnered acclaim for its commitment to quality, innovation, and sustainability .​

Innovative Designs and Craftsmanship

Limelight Diamonds offers a diverse collection of jewellery, including rings, earrings, pendants, and bracelets, all crafted using lab-grown diamonds. These diamonds are produced using the Chemical Vapor Deposition (CVD) method, ensuring they are chemically identical to mined diamonds but with a significantly lower environmental impact. The brand's designs blend traditional craftsmanship with contemporary aesthetics, catering to a wide range of tastes and preferences.​

Expansion and Accessibility

As of late 2024, Limelight Diamonds operates over 43 points of sale across India, with plans to open seven additional stores by the end of the year to meet the growing demand for lab-grown diamond jewellery . The brand's presence spans major cities, including Mumbai, Delhi, Hyderabad, Bangalore, Chennai, and Kolkata, making its products accessible to a broad customer base.​

Commitment to Sustainability and Affordability

Limelight Diamonds is dedicated to promoting sustainable practices within the jewellery industry. Lab-grown diamonds offer an ethical and eco-friendly alternative to mined diamonds, aligning with the brand's mission to provide consumers with beautiful, high-quality jewellery that has a minimal environmental footprint. Additionally, lab-grown diamonds are more affordable than their mined counterparts, making luxury jewellery accessible to a wider audience.​

Conclusion

Limelight Diamonds stands at the forefront of a transformative movement in the jewellery industry, offering consumers the opportunity to own exquisite, sustainable, and ethically produced diamond jewellery. With its innovative designs, commitment to quality, and dedication to sustainability, Limelight Diamonds continues to redefine luxury in the modern age.


5. ORRA DIAMOND JEWELLERY

Website: https://www.orra.co.in/


ORRA: A Legacy of Luxury in Diamond Jewellery

ORRA is a distinguished Indian jewellery brand renowned for its exquisite diamond creations. With a rich heritage dating back to 1888, ORRA has established itself as a symbol of elegance and craftsmanship in the jewellery industry. The brand's commitment to quality and innovation has earned it a loyal clientele and a prominent position in the market.​

Innovative Collections and Collaborations

ORRA offers a diverse range of jewellery collections, each reflecting the brand's dedication to artistry and design. Notably, the "Crown Star" diamond, ORRA's patented 73-faceted diamond, exemplifies the brand's technical prowess and commitment to excellence. Additionally, ORRA's collaboration with cricket legend MS Dhoni resulted in the "Men of Platinum" collection, featuring designs that embody strength and resilience 

Expansion and Accessibility

With a growing presence across India, ORRA continues to expand its reach, ensuring that its luxurious creations are accessible to a broader audience. The brand's expansion strategy includes opening new stores and enhancing its online presence, making it easier for customers to experience ORRA's offerings.​

Conclusion

ORRA's dedication to quality, innovation, and customer satisfaction has solidified its reputation as a leading name in the diamond jewellery industry. Whether you're seeking a timeless piece for a special occasion or an elegant addition to your collection, ORRA's creations promise to add a touch of luxury to every moment.


6. STARKLE DIAMOND

Website: https://starkle.in/

Starkle: Redefining Fine Jewellery with Modern Elegance

Starkle is a distinguished Indian jewellery brand renowned for its exquisite collection of BIS hallmarked gold and certified diamond jewellery. Established in 2019, Starkle has swiftly garnered acclaim for its commitment to quality, contemporary designs, and affordability.​

Product Range and Craftsmanship

Starkle offers an extensive array of jewellery pieces, including rings, earrings, pendants, bracelets, and necklaces. Each item is meticulously crafted using real diamonds and BIS hallmarked gold, ensuring authenticity and durability. The brand's designs seamlessly blend traditional craftsmanship with modern aesthetics, catering to the diverse tastes of today's discerning consumers.​

Design Philosophy

Emphasizing minimalism and elegance, Starkle's jewellery collections feature contemporary designs that are both timeless and versatile. From delicate diamond vine rings to infinity bracelets and floating diamond necklaces, each piece is thoughtfully designed to complement various occasions, from daily wear to special celebrations. The brand's commitment to quality is evident in its use of lab-certified diamonds, ensuring brilliance and clarity in every piece. Additionally, Starkle's jewellery is hypoallergenic and water-resistant, making it suitable for everyday wear .​

Retail Presence and Accessibility

Starkle operates two physical stores in New Delhi

  • Lajpat Nagar II: A-91, Basement, Central Market, Veer Savarkar Marg​

  • Rajouri Garden: A-23, Vishal Enclave​

Both locations are open daily from 11 AM to 7 PM, providing customers with the opportunity to explore the brand's collections in person . For those unable to visit, Starkle's comprehensive online platform offers a seamless shopping experience, complete with detailed product descriptions and secure payment options.​

Conclusion

Starkle stands as a beacon of modern elegance in the Indian jewellery landscape. With its commitment to quality, innovative designs, and customer-centric approach, Starkle continues to redefine the standards of fine jewellery, making luxury accessible to a broader audience.


7. JOYALUKKAS

Website: https://www.joyalukkas.in/

Joyalukkas is a renowned global jewellery brand celebrated for its exquisite diamond collections that blend traditional artistry with contemporary elegance. With over 160 showrooms across 11 countries, including India, Joyalukkas offers a diverse range of diamond jewellery, from bridal masterpieces to everyday adornments.​

💎 Signature Diamond Collections

  • De Beers Forevermark Solitaire Show: In 2022, Joyalukkas partnered with De Beers Forevermark to showcase over 1,000 meticulously selected diamond solitaires across 21 stores in India. These diamonds are known for their exceptional quality and responsible sourcing, with less than 1% of the world’s diamonds meeting Forevermark’s stringent criteria .​

  • Pride Diamond Collection: As part of its Diamond Fest in 2024, Joyalukkas introduced the Pride Diamond Collection, featuring exclusive designs tailored to festive and bridal occasions. The campaign spanned multiple countries and included promotions like gold coin giveaways and 100% exchange value on old jewellery .​

  • Australian Diamonds – Eleganza Collection: In collaboration with Rio Tinto, Joyalukkas launched the Eleganza collection featuring uncut diamonds from the Argyle mine in Australia. This limited edition range offers a touch of royalty to bridal and fashion jewellery, making these rare diamonds more accessible to a broader audience .​

🏆 Why Choose Joyalukkas Diamonds?

  • Certified Purity & Quality: All diamond jewellery is BIS Hallmarked and certified by IGI or GIA, ensuring authenticity and premium quality.​

  • Innovative & Traditional Designs: From classic ethnic jewellery to modern minimalist pieces, every creation reflects expert craftsmanship.

  • Customer-Centric Services: Enjoy easy returns, lifetime maintenance, and personalized assistance for a seamless shopping experience.​

Whether you're seeking a timeless solitaire, a bridal masterpiece, or a statement piece for a special occasion, Joyalukkas offers a vast array of meticulously crafted designs that blend tradition and modern elegance.


8. KIRTILALS

Website: https://www.kirtilals.com/

Kirtilal Kalidas Jewellers Pvt. Ltd., commonly known as Kirtilals, is a distinguished name in the Indian jewellery industry, renowned for its exquisite diamond and gold creations. Founded in 1938 by Shri Kirtilal Kalidas Mehta in Coimbatore, Tamil Nadu, the brand has evolved over eight decades to become a trusted symbol of quality and craftsmanship.​

Origins and Legacy

Kirtilals began as a diamond trading venture in Coimbatore, expanding into retail with its first store in 1939. The brand pioneered the "Direct to Home" (DTH) service, allowing customers to experience jewellery at home before purchase—a unique offering that garnered immense trust and popularity in South India.

Craftsmanship and Design

The brand's commitment to quality is evident in its in-house manufacturing units, where traditional artistry meets modern technology. Notably, Kirtilals has collaborated with renowned designer A.V. Shinde, known for his work with Harry Winston, to create signature pieces that blend global design sensibilities with Indian heritage .​

Retail Presence and Expansion

With over 14 exclusive showrooms across South India, including cities like Chennai, Bengaluru, and Hyderabad, Kirtilals continues to expand its footprint. In October 2024, the brand inaugurated its 14th showroom in Rajahmundry, Andhra Pradesh, featuring a 3,200 sq. ft. space with an integrated Bridal Studio, offering a comprehensive range of bridal jewellery .​

Community Engagement and Recognition

Beyond business, Kirtilals is deeply committed to community welfare. The brand has sponsored the Coimbatore Vizha cultural festival for several years, reinforcing its ties to the local community . Additionally, Kirtilals was recognized as one of the 'Most Preferred Workplaces of 2024-25' for its employee-centric policies and inclusive work culture .​

Global Reach

Serving over 300,000 customers across five continents, Kirtilals has established a global presence. The brand's dedication to quality and customer satisfaction has earned it a loyal clientele worldwide .​


9. KISNA

Website: https://kisna.com/

KISNA Diamond & Gold Jewellery is a prominent Indian jewellery brand established in 2005 as the flagship diamond and gold jewellery division of the Hari Krishna Group. Headquartered in Surat, Gujarat, KISNA has rapidly expanded to become one of India's leading jewellery retailers, with over 3,000 retail outlets across 28 states and 61 exclusive showrooms nationwide .​

Brand Overview

KISNA offers a diverse range of jewellery, including rings, earrings, pendants, mangalsutras, necklaces, bangles, bracelets, and nose pins, crafted in 14KT and 18KT gold. Each piece is 100% IGI certified and BIS hallmarked, ensuring the highest standards of quality and authenticity . The brand's extensive portfolio features over 10,000 unique designs, catering to a wide array of customer preferences.​

Expansion and Milestones

KISNA's growth trajectory has been marked by strategic expansions and milestones. In October 2024, the brand celebrated the opening of its 50th exclusive showroom in Noida, marking a significant achievement in its retail journey . The Gandhinagar showroom, launched in January 2025, further solidified KISNA's presence in Gujarat . These expansions align with KISNA's vision of making luxury jewellery accessible across India under the campaign 'Har Ghar KISNA.

Leadership

The brand is led by Mr. Ghanshyam Dholakia, Founder & Managing Director of the Hari Krishna Group, and Mr. Parag Shah, Director of KISNA Diamond & Gold Jewellery. Their leadership has been instrumental in KISNA's rapid growth and commitment to excellence in the jewellery industry .​

Community Engagement

KISNA is not only focused on business growth but also on community welfare. The brand has organized various initiatives, including tree plantation drives and food distribution for underprivileged communities, reflecting its commitment to social responsibility .​

Online Presence

For those interested in exploring KISNA's collections, the brand offers an online platform at www.kisna.com, providing a seamless shopping experience with the latest designs in diamond and gold jewellery.​

With its extensive reach, commitment to quality, and community involvement, KISNA Diamond & Gold Jewellery continues to be a trusted name in the Indian jewellery market.


10. P C Jeweller

Website: https://www.pcjeweller.com/

PC Jeweller Ltd is a prominent Indian jewellery retailer headquartered in New Delhi. Established in April 2005, the company began with a single showroom in Karol Bagh and has since expanded to over 80 showrooms across 66 cities in 17 states and union territories . PC Jeweller offers a wide range of products, including 100% hallmarked gold jewellery, certified diamond jewellery, and silver articles, with a particular focus on wedding jewellery .​

Founders and Leadership

The company was founded by brothers Padam Chand Gupta and Balram Garg. Under their leadership, PC Jeweller has grown into one of India's leading jewellery brands, known for its commitment to quality and customer satisfaction .​

Business Model and Operations

PC Jeweller operates large-format, standalone showrooms located in high-traffic areas. The company emphasizes transparency and customer-friendly policies, offering features such as lifetime exchange, easy returns, and free shipping . In addition to its retail operations, PC Jeweller engages in manufacturing and export activities, supplying jewellery to international distributors in markets like Dubai and Hong Kong .​

Online Presence

To cater to the growing demand for online shopping, PC Jeweller launched its e-commerce platform,  offering a curated collection of jewellery with features like BIS hallmarking and certified diamonds .

Awards and Recognition

PC Jeweller has received several accolades for its excellence in the jewellery industry, including:​

  • 2006: Best Showroom Award for Diamond Season by B2C Consultants​

  • 2008: Jeweller of the Year at the Business Sphere Awards​.

  • 2010–2011: Highest Exporter in the Gems and Jewellery sector by the Noida SEZ, Department of Commerce, Ministry of Commerce and Industry, Government of India .​

Financial Information

  • Stock Ticker: BSE: 534809, NSE: PCJEWELLER​

  • Listing Date: December 27, 2012 

Contact Information

PC Jeweller continues to be a trusted name in the Indian jewellery market, offering a blend of traditional craftsmanship and modern retail experiences.​



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